The culture of excellence in IBM

IBM is a global multinational corporation that has its operations and activities spread across a wide range of geographical settings coupled with an endless stream of partnership networks. To this end, it has struggled against all odds to remain consistent to the realities of such a global presence by keeping a finger on the pulse of the dynamism that can maintain a competitive harmony between its business activities and the prevailing business environment that it is a part of. An indispensable facet of this scope is the permeating effects of cultural realities to their overall agenda.In acknowledging and appreciating this singular fact, the company has been catapulted to higher heights of unparalleled business success over the last two or more decades. In some quarters a popular anecdote that is widely used is that “IBM has a cultural spell.” Haven reached this far it is imperative to understand the underpinning principal concepts that has informed IBM’s firm belief in cultural diversity as the starting point of all the relevant inputs that has driven it this far. Take the definition captioned below as an example:Culture is the complex pattern of ideas, emotions and observable behaviors that tend to be expected, reinforced and rewarded by and within a particular group. You can most easily understand and observe culture at four levels:• National• Individual• Team• Organizational