Customer Relations Management: Do We Really Need To Learn It Again?

Customers are humans first and then they are what big corporations or business firms take them to be. Technically speaking, customers are we different from us. Ask yourself to be a customer and answer would be yours to understand. They share same ideology that is of a shop-keeper or a manufacturer. Interestingly, we behave as two different individuals when we are asked to portray as a customer and business executive. Isn’t it absurd and being unfaithful? Why do we behave like this? On either side of cash-counter, there exists a different story.